Increased brand awareness is one of content marketing’s major goals. Copywriters often use online content as a way to attract organic traffic, gain social shares, and increase direct traffic. These activities help brands reach more qualified visitors and increase their chances of converting prospective clients into paying customers. To determine whether your content is optimized for the above tasks, perform a content audit. A content audit lets you identify whether your content is shareable and optimized for search engines. Here are five components of a content audit worth considering:
insights/google-to-remove- author-images-and-circle- counts-from-search-results- what-now” rel=”nofollow”> Google to Remove Author Images and Circle Counts from Search Results. What Now?</a>
This helps you retain your authority and most importantly, search ranking.
Whether you’re using “nofollow”
- Spammers or other entities try to use your webpage to add back-links to their own site
- You are linking out to a page you don’t necessarily want a search engine to associate with your own site or you don’t want to boost someone else’s page rank
Whether you’re getting poison links
- Go to Google Webmaster Tools.
- Go to the Dashboard, click Search Traffic, and then click Links to Your Site.
- Under Who Links the Most, click More.
- Download more sample links to download all of your inbound links
- Add each poisonous link you want to disavow in a text file line by line.
- Go to the disavow links tool page.
- Click Disavow links.
- Click Choose file.
Whether you’re using alternative text