LinkedIn Moves to Dominate Content Publishing

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this week’s episode, Robert and I talk about some bigcontent publishing news: LinkedIn is opening up its publishing program for all users. We also discuss BuzzFeed’s advice for co[...]

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7 Ways to Respond to Plagiarism as the Content Creator

If you weren’t a content marketer, you wouldn’t know, but content creation is hard work. It’s not just the long hours of research, writing, and editing. It’s the always-on mode your brain is in, looking for insight and inspiration everywhere. “Could this be an idea for a blog post[...]

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The Artist’s Perspective: Collaborating on Content Creation

Thomas Hawk’s hauntingly beautiful — and often gritty — photography is admired across the world. He calls himself a “photography factory” and aims to capture 1 million photos before he dies. Among his favorites are images of American cities, particularly those in various states of decay: [...]

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Creating Content that Speaks Volumes in Multiple Languages

If you work in a global marketplace, you will need to create multilingual content — and by that I mean content that is created in whatever native language your customers speak, not just English! This is important for two reasons:
  1. Content is most effective when it leverages the full[...]

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5 Tips for Quality Content Creation That Won’t Bust Your Budget

With more marketers focusing on content creationand more people communicating on social media, every piece of content you distribute has to break through the clutter and grab your audience members in a way that predisposes them to choose your message over one that comes from your competition. It[...]

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5 Standout Examples of Content Marketing in Retail Apps

With more and more traffic to websites coming from people who access the internet on mobile devices, it makes sense that companies would increase their use of mobile apps to get content into the hands of their target audiences. Consumers are becoming more accustomed to using apps to find the latest [...]

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Why Marketers Need More Education to Push Content Publishing Forward

One of the areas of content publishing that has become voluminous over the last few years is research studies. Whatever you want to know about what marketers are doing, you can find out. Not that research studies are always representative, but when hundreds, or even thousands, of marketers agree o[...]

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Why Your Web Content Strategy Should Include Answering Questions

Social networks like Twitter have ushered in a new era of customer-care content. Unfortunately, for many businesses, this has come to mean that a social media manager’s time might be completely consumed by answering customer questions on all of the many platforms on which your company operates. Wh[...]

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An Investigative Approach to Social Media Content Analytics

Two hundred million active Twitter users send 400 million tweets per day. Six-hundred-thousand pieces of content are shared on Facebook each minute. Seventy-two hours of video are uploaded to YouTube every minute. The ever-growing streams of social media data hold the secrets you need to reach an[...]

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Finding Potential Content Publishers: A 3-Step Outreach Process

Content marketing has become a popular method to promote a website or a blog. Done right, it can provide tremendous benefits — for example, it’s a great way to get relevant traffic to your website or build links that will eventually lead to better results in search engines. One of the most d[...]

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