Increased brand awareness is one of content marketing’s major goals. Copywriters often use online content as a way to attract organic traffic, gain social shares, and increase direct traffic. These activities h[...]
Optimize Your Online Content: Quick Tips You Haven’t Thought of Yet
by Mary Young on September 26,2014
By the time you read this, you could have already been capturing and analyzing information on your most valuable consumers — those who share your content.
While brands and publishers spend a lot of time a[...]
Optimize Your Video Content: A Simple 5-Step Process
by Mary Young on April 6,2014
Despite the popularity of video, there’s still a common misconception that you can create tons of video content, throw it up on YouTube, and pray to the marketing gods that it attracts attention. However, this kind of wishful thinking is crazy. Video marketing involves more work. It has to be t[...]
The Entrepreneur’s Blueprint for Content Creators
by Mary Young on April 6,2014
The following is my account of his conversation:
Tom Friedman has a clever title in talking about globalization (i.e., The World Is Flat)… but the internet is much flatter than the world could ever be. As a technology, it is just transferring ones and zeroes. It is instan[...]
LinkedIn Moves to Dominate Content Publishing
by Mary Young on April 6,2014
PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher.
In this week’s episode, Robert and I talk about some bigcontent publishing news: LinkedIn is opening up its publishing program for all users. We also discuss BuzzFeed’s advice for co[...]
7 Ways to Respond to Plagiarism as the Content Creator
by Mary Young on April 6,2014
If you weren’t a content marketer, you wouldn’t know, but content creation is hard work.
It’s not just the long hours of research, writing, and editing. It’s the always-on mode your brain is in, looking for insight and inspiration everywhere. “Could this be an idea for a blog post[...]
The Artist’s Perspective: Collaborating on Content Creation
by Mary Young on April 6,2014
Thomas Hawk’s hauntingly beautiful — and often gritty — photography is admired across the world. He calls himself a “photography factory” and aims to capture 1 million photos before he dies. Among his favorites are images of American cities, particularly those in various states of decay: �[...]
Creating Content that Speaks Volumes in Multiple Languages
by Mary Young on April 6,2014
If you work in a global marketplace, you will need to create multilingual content — and by that I mean content that is created in whatever native language your customers speak, not just English!
This is important for two reasons:
- Content is most effective when it leverages the full[...]
5 Tips for Quality Content Creation That Won’t Bust Your Budget
by Mary Young on April 6,2014
With more marketers focusing on content creationand more people communicating on social media, every piece of content you distribute has to break through the clutter and grab your audience members in a way that predisposes them to choose your message over one that comes from your competition.
It[...]
5 Standout Examples of Content Marketing in Retail Apps
by Mary Young on April 6,2014
With more and more traffic to websites coming from people who access the internet on mobile devices, it makes sense that companies would increase their use of mobile apps to get content into the hands of their target audiences. Consumers are becoming more accustomed to using apps to find the latest [...]
