CONTENT MARKETING PLAYBOOK 2011
After months of work, the Content Marketing Playbook is finished. A big thanks to Jonathan Kranz, who worked with me to put this together, and our sponsors PR Newswire and Eloqua for making this possible.
What is the Content Marketing Playbook?
Content Marketing PlaybookThis year’s Playbook consists of 42 different content marketing tactics, all ranked in popularity by the CMI community. The top 10 include:
Blog
Enewsletter
White Paper
Article
eBook
Case Study
Testimonials
Microblogging (i.e., Twitter)
Webinar/Webcast
Video
New for 2011
This year’s Playbook includes five brand new tactics added from the community, including:
Infographics
Online Survey Research Project
Discussion Forum
iPad Application
Multimedia Content Platform
How about Case Studies?
In addition to the 42 tactics, we’ve included over 50 different case study examples to help point you in the right direction, with links to the sample projects, from the likes of IBM, Kelly Services, OpenView Venture Partners, DeLoitte and more (as well as our own from the Content Marketing Institute).
Click here to view on a new window.
CONTENT MARKETING PLAYBOOK 2011
by Mary Young on October 7, 2013
Appreciation to myy father who shared ith me regarding this blog, this website is actually remarkable.
With havin so much content and articles do you ever run into any problems
of plagorism or copyright violation? My blog has a lot of
exclusive content I’ve either written myself or outsourced but it seems a lot of it is popping it up
all over the web without my agreement. Do you know any ways to help prevent content from being stolen?
I’d really appreciate it.
You made some really good points there. I looked on the internet for more
info about the issue and found most people will go along with your views on this site.
Thank you for sharing your thoughts. I really appreciate your efforts and I
will be waiting for your next post thank you once again.